In 1954, master shoemaker Mehmet Kurdash founded GINA in London, inspired by the timeless beauty of Italian movie star and muse Gina Lollobrigida. With his workshop in the traditional shoemaking heartland of East London, GINA quickly established itself as a leader in luxury British shoemaking, a position it has proudly maintained until this day. With skills passes from generation to generation, and a commitment to using the finest Italian leathers and materials including Austrian Crystals from Swarovski®, every GINA shoe is a unique and timeless object of desire.