FitFlop's mission is to raise the energy of the world and help you live life to the full by creating wellness products engineered to work with your body, so you move better and feel great.

Every FitFlop product is biomechanically engineered – which means it’s designed to complement your body structure, joint alignment and natural movement. 

Feel and perform your best, every day. FitFlop apply the research, cutting-edge science, and testing, usually reserved for sports performance shoes, across its whole range. Because why wouldn’t you want to feel and perform your best, everywhere and every day?

Ballet flats, beach flip-flops, platforms, wellies… almost any style can be re-engineered to be easier on your body and ultra-comfortable underfoot.