REIGN OF DIAMONDS
It was in 1887 that Charles Tiffany purchased one-third of the Diamants De La Couronne - The French Crown Jewels.
Despite their obvious exorbitance, Tiffany had customers lined up, such as Mrs Joseph Pulitzer, who added the Empress Eugenie’s necklace to her personal collection.
The Blue Book
From the store on Lower Broadway, the company grew in reputation and success, but Tiffany was ambitious for more. In 1845, he introduced the very first edition of the now legendary Tiffany Blue Book, an annual publication showcasing the world’s most spectacular jewels. Initially a collection of fine line drawings, gathered in a navy cover, Tiffany designed the Blue Book as a personal communication from the house, reaching out to his exclusive clientele. His busy customers could, at their leisure, pore over an utterly elegant picture book, filled with breath-taking, one-of-a-kind jewels, which he believed would entice them to come to the store.
Early Blue Books included stones from the French and Spanish Crown Jewels, reset in opulent Tiffany designs, as well as an astonishing array of unique pieces that won gold medals at the great world’s fairs of the late 19th century. Later Blue Books, now filled with gorgeous glossy photos and wrapped in a cover of the distinctive Tiffany blue, featured diamonds from the 1920s Art Deco period, cocktail-style jewellery of the 1940s and ’50s, and dazzling creations from every era since.
The most recent Blue Book includes the US$12 million Tiffany Majestic necklace with more than 300 hand-cut diamonds that surround a 30.31-carat, flawless diamond drop.