Cultural icon David Bowie’s influence extends beyond music, and remains relevant years after his death. This month, German fashion company Hugo Boss pays tribute to the singer and his inimitable style with the limited-edition Hugo Loves Bowie capsule collection for men and women.
“David Bowie was a rebel spirit who lived life on his own terms,” says Bart de Backer, senior head of design Hugo menswear. “This capsule is an opportunity for us to celebrate the impact he had on the world and the values that we share.”
The range combines unique essentials with statement accessories, from T-shirts featuring iconic album artwork to slogan caps in a signature palette of black, white, and red.
Bowie’s 1977-1979 “Berlin Trilogy”, a body of work inspired by the German capital and consisting of the albums Low, Heroes and Lodger, is referenced throughout the capsule. One sweatshirt, designed in tribute to his 1977 album Heroes, features photographs of Bowie shot for the album’s cover by Masayoshi Sukita. Alongside this, accessories and T-shirts are printed with the original slogan used to promote the album — “Tomorrow belongs to those who can hear it coming.”
Hugo Boss is located on Level L1 at The Galleria Al Maryah island.