“A defining moment for me? It’s hard for me to answer that in a way,” says Robert De Niro in the opening moments of the first short film in Ermenegildo Zegna’s Spring/Summer 2017 campaign, which pairs the Hollywood icon with Lombardi, both of whom channel American cool throughout the film, sporting Zegna’s latest collection, available at The Galleria.
“I studied when I was 10, and then I stopped. I didn’t do as much until I got older,” confesses the 74-year-old.
Of his film, titled Defining Moments, Zegna says the campaign marks the first expression of the new emotionally connected voice in which the brand will henceforth talk with its community around the globe.
Lombardi, who made his debut in spectacular style by baring all in the film American Honey, which won the Jury Prize at last year’s Cannes Film Festival, taps into his emotional element in the campaign movie.