hm ss 2020 campaign

Johanna Ortiz Launches Collection with H&M

مارس 11, 2020

Johanna Ortiz Launches Collection with H&M

Following an exclusive pre-drop of four dresses, H&M is delighted to announce that its collaboration with the Colombian designer Johanna Ortiz will launch in full in March 2020. The 19-piece collection - which spans feminine dresses, tops, skirts and swimwear - features the exotic colour palette, statement-making label. The main collection will launch in selected H&M stores, including The Galleria, on March 12.

The collaboration is a true meeting of minds: the H&M design team travelled to native Cali to fully comprehend the complex construction behind the design-flattering designs. Hosted by Johanna in her elegantly decorated home, the team was immersed in Ortiz's sophisticated bohemian world, examining her archive to revisit her signature tropical prints in re-energised colourways.

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Key pieces include the vibrant red floral maxi dress, the magenta midi dress in broderie anglaise, the black patterned floor-length column dress in viscose crepe - one of Ortiz's personal favourites - and the ruffled wrap skirt in black and white cotton-poplin.

Extravagant ruffles are an important design feature, even appearing on asymmetric swimsuits. There are also some more pared-back styles including a cotton-poplin tunic shirt and monochromatic blouses are palette-cleansing in their simplicity.

Shop the collection in-store at H&M at The Galleria on Level G